Script economics offer the nuanced insight companies need to improve their bottom line and stop sending scripts out the door with dollars attached.
In this white paper, we cover the basics of script economics and include an example of how you can lower copay program costs. By taking a closer look at your copay targets, brands can provide affordable scripts to patients while still turning a profit.
Before you design your copay program, get a full picture of your script economics. Download the white paper to learn more.