"The benefits that applying analytics to data has long been understood. But generally the big data solutions we’ve seen thus far have been targeted towards broad horizontal opportunities (the entire sales process or marketing automation for example). It’s interesting to see a tightly focused vertical application of big data analytics. A case in point today from Truveris, a company that makes software specifically for the pharmacy benefit industry.
"Specifically Truveris focuses on the prescription claims process - a long, complex and (to my mind at least) fairly boring part of the broader medical industry. Specifically Truveris helps payers of pharmacy benefits negotiate agreements with Prescription Benefit Managers (PBMs), validate claim payment accuracy, ensure regulatory compliance, and manage pharmacy spend."Read more