Our Team

Garrett Fienberg

Chief Executive Officer

As the CEO of Truveris, Garrett brings 20+ years of proven expertise in founding, operating, and helping businesses grow and become more profitable. Prior to his role at Truveris, Garrett’s career has spanned venture capital, hedge funds, investment banking and management consulting, and Fortune 1000 companies such as JPMorgan Chase, Lucent Technologies New Ventures Group, and CSC Index.

In addition, Garrett co-founded Geovideo Networks, a venture-backed software applications developer that was sold to WireOne Networks and Intellicoat Technologies, a venture-backed energy services company. He was President of Fulltime Fantasy Sports, sold to Sports Illustrated/Maven in 2014. Later, he was the VP, Sales and Marketing Operations at Phreesia, a SAAS Healthcare IT company where he oversaw a 50% annual sales growth and also expanded the Sales Development Program from 6 to over 125 SDRs in 5 years.

Garrett holds an MBA from the Kellogg School of Management and a BA in Economics and Political Science, summa cum laude, from the University of Michigan.

Link to Garrett’s LinkedIn Profile

Gregg DiPietro

Chief Commercial Officer

Gregg leads the strategic vision, direction and performance of all sales and marketing activities, which include driving growth strategies to support new and existing markets, increasing demand for Truveris’ products and solutions, and advancing the Truveris brand. With more than 20 years of industry experience, Gregg has delivered value-creating growth and marketing strategies for multiple leading global healthcare brands.

Prior to Truveris, Gregg was Senior Vice President, Marketing for Press Ganey Associates, the industry’s leading healthcare performance improvement organization. While at Press Ganey, he led the marketing function through a period of rapid growth that included an IPO and two subsequent private equity events. 

Previously, Gregg co-founded CatchPoint Partners, a strategic marketing consultancy with deep expertise in the healthcare and technology sectors. Before founding CatchPoint, he was Managing Director, Head of Marketing and Organizational Development for Leerink SVB, the nation’s leading healthcare investment bank. Gregg is actively involved in numerous community initiatives and serves on multiple charitable boards. Gregg received a BA from Dartmouth College and MBA from The University of North Carolina at Chapel Hill.

Link to Gregg’s LinkedIn Profile

Adrian Piets

Chief Technology Officer

Adrian serves Truveris as Chief Technology Officer. In this role, he oversees the Engineering, DevOps, and Infrastructure teams, whose goals are to create and iterate upon cutting-edge systems and technology to serve Truveris clients.

Adrian has spent the past two decades creating innovative technology solutions at high-growth consulting and healthcare firms. Notably, Adrian served as a Managing Director at The Advisory Board Company, which was later acquired by Optum. For five years, Adrian served as VP of Engineering at EAB, an education technology firm. Adrian is a graduate of Harvard University.

Link to Adrien’s LinkedIn Profile

Louise Shea, RPh

Chief Pharmacy Officer

Louise Shea, RPh, has nearly four decades of experience within the pharmacy and healthcare ecosystem. At Truveris, Louise serves as Chief Pharmacy Officer, where she leverages Truveris’ analytics and internal industry expertise to ensure our clients are equipped to make the best decisions for the pharmacy plans they support.

Prior to joining Truveris, Louise spent time in the PBM industry, as Regional Vice President of Client Engagement at Prime Therapeutics. In a similar role, Louise spent time guiding clients at Lagniappe Pharmacy Services, a pharmacy technology company, based in Pine Brook, New Jersey.  

For nearly 10 years, Louise was the Director of Strategic Operations at Argus Health Systems, with responsibilities including client relationships, product development, process improvement, and overall pharmacy benefit management for clients, including clinical programs, pharmacy networks, drug information, and reporting. Louise served in a similar role at Prudential Healthcare as Director of Pharmacy Operations Support. 

Louise began her career behind the pharmacy counter as a community pharmacist for nearly seven years.  

Link to Louise’s LinkedIn Profile

Kian Bichoupan, PhD

Senior Vice President of Operations

Kian Bichoupan brings over a decade of operations and analytics experience in the pharmacy and healthcare industry. Currently serving as Senior Vice President of Operations at Truveris, Kian specializes in procurement analytics and contract monitoring for employer plan sponsors. Previously, he worked as a consultant at Simon-Kucher and Partners where he crafted pricing and market access strategies for pharmaceutical and biotechnology companies.

Kian completed his Master’s and PhD at the Icahn School of Medicine. He has authored/co-authored 50+ publications involving clinical outcomes research, healthcare economics, drug pricing, and real-world evidence.

Link to Kian’s LinkedIn Profile

Heather Strout

Senior Vice President, Customer Success

Heather brings nearly three decades of experience in building and scaling post-sale organizations in the SaaS and technology sectors. At Truveris, she leads the Customer Success team with a focus on driving retention, streamlining processes, and strengthening broker and client relationships. Her approach emphasizes data-driven decision-making, operational clarity, and customer value realization.  

Prior to joining Truveris, Heather held leadership roles at Cornerstone OnDemand, Mediafly, and Khoros, where she led large-scale customer transformations and launched programs that improved retention and strengthened client relationships. Known for her focus on accountability and transparency, she is passionate about developing high-performing teams that are aligned to business outcomes. 

Heather earned her MBA from The University of Texas at Austin and holds a BS in Public Relations from Florida State University. When she’s not working, Heather enjoys outdoor adventures with her family or exploring the latest thinking on leadership.

Link to Heather’s LinkedIn Profile

Stephen Bloch

Canaan Partners

Link to Stephen’s LinkedIn Profile

Garrett Fienberg

Chief Executive Officer

As the CEO of Truveris, Garrett brings 20+ years of proven expertise in founding, operating, and helping businesses grow and become more profitable. Prior to his role at Truveris, Garrett’s career has spanned venture capital, hedge funds, investment banking and management consulting, and Fortune 1000 companies such as JPMorgan Chase, Lucent Technologies New Ventures Group, and CSC Index.

In addition, Garrett co-founded Geovideo Networks, a venture-backed software applications developer that was sold to WireOne Networks and Intellicoat Technologies, a venture-backed energy services company. He was President of Fulltime Fantasy Sports, sold to Sports Illustrated/Maven in 2014. Later, he was the VP, Sales and Marketing Operations at Phreesia, a SAAS Healthcare IT company where he oversaw a 50% annual sales growth and also expanded the Sales Development Program from 6 to over 125 SDRs in 5 years.

Garrett holds an MBA from the Kellogg School of Management and a BA in Economics and Political Science, summa cum laude, from the University of Michigan.

Link to Garrett’s LinkedIn Profile

Vijay Lathi

New Leaf Venture Partners

Link to Vijay’s LinkedIn Profile

Scott Li

CRG

Link to Scott’s LinkedIn Profile

Sally Welborn

Welborn Advisory Services

Link to Sally’s LinkedIn Profile