But the brand was losing money. Truveris approached the problem by analyzing millions of data points from their copay card program, using proprietary algorithms built from longitudinal patient behavior data.
We found that the brand’s e-voucher program was the problem, and worked to design a patient segmentation strategy to patch the hole left in the brand’s budget.
The result? A 50-basis point increase in market share and a 7% decrease in costs. Download the case study to learn more about Truveris’ strategic approach to patient segmentation.