Using Incentives to Drive Adherence

A leading brand needed to find ways to grow and saw a 200% increase in scripts by using incentives
Truveris dug into patient behavior to develop a patient access program that increased adherence and fills.
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A leading brand in a commoditized class was facing greater competition and needed to improve patient adherence in order to grow.

Truveris analyzed patient fill behavior to find out why patients weren’t filling scripts and what patients were most adherent. Using the data, Truveris created an optimized patient access program, adding incentives to increase patient engagement and adherence.

With their new program, the brand saw a 5% increase in adherence and a 200% increase in 90-day scripts.

Learn more about how adding the right incentives to your patient access plan can help you achieve your brand’s goals in this case study.

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