Designing an Affordable Point of Sale Program that Drives Sales

Truveris analyzed a specialty pharmaceutical company’s copay program to increase cost savings without reducing sales.
Is your point of sale program keeping up with market change? If not, it could be costing you more than it brings in.

A specialty pharmaceutical company was spending millions every year on e-vouchers, print, and online copay cards to reduce abandonment.

But they had no idea if their programs were actually driving results.

To help them find out, Truveris analyzed their programs to assess performance and ROI. It turned out that their e-voucher program was costing the brand more than it was bringing in.

Truveris helped the brand implement program changes to reduce inefficiencies and overspend. With the change, the company saw immediate results — a 5% decrease in e-voucher costs.

Download our case study to learn how we did it.

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