How a Dermatology Brand Increased Scripts and Revenue with a Data-Driven Copay Assistance Design

Truveris technology pinpointed the reasons for high reversal rates and poor prescribing behavior to create a more effective benefit offer.
Using your brand data can make all the difference in creating an effective program design for your copay program.
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A new-to-market dermatology brand saw much higher reversal rates than expected after their drug launched.

 

The brand partnered with Truveris to find out where their strategy was falling short. Using in-market copay program data, Truveris was able to analyze patient behavior and market dynamics to pinpoint the causes of the brand’s reversal rates. As a result, the brand was able to adjust their copay card program to achieve desired results.


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