Building a Better Patient Engagement Strategy

How Truveris helped a dermatology brand improve its program opt-in rate by more than 60%.
Improving patient engagement strategy starts with understanding the data behind your brand’s programs.
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When a large dermatology brand’s text-to-activate program was falling short, Truveris turned to the data to understand why.

A core component of a successful patient engagement strategy is knowing how and when to reach patients. Truveris analyzed why patients weren’t opting-in to the program, and updated the process to address the issues.

The result? The text-to-activate program’s opt-in rate went from 5% to 66%, increasing prescription fill rates and improving the brand’s patient engagement across the board.

Learn more about the brand’s success and how Truveris can improve patient engagement strategy in the full case study.

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